Essay on Media and Cultivation Theory - 1020 Words

In an ever-increasingly mediated society, mass media has become inseparable with the production of everyday life. Media is now a platform for members of society to connect with global events and other people beyond their own personal experience. For many, the media is a major source of information and â€Å"accounts of violence, as presented by the mass media, are the primary medium by which the average person comes to know crime and justice† (Barak, 1994). The following essay will explore the theories of both cultivation analysis, as established by George Gerbner, as well as agenda setting, reputable to Maxwell McCombs and Donald Shaw. These concepts will demonstrate how the recent Santa Barbara Shooting is a major media event that reflects a†¦show more content†¦As Griffin (2009, p. 364) so concisely stated, â€Å"the media aren’t very successful in telling us what to think, but they are stunningly successful in telling us what to think about†. In more recent times, the direction of this theory has changed. Scholars have begun to focus on how the media â€Å"frame† social issues through the inclusion and omission of certain attributes of particular events (Ruddock, 2013). â€Å"Framing† refers to the forming of narratives and concepts that deliver meaning as an event unfolds (McCombs and Shaw, 1972). Themes such as media violence, particularly in the event of a school shooting, are often used to repeatedly reinforce social norms that are deemed important by the media. As a result, generic stereotypes are inevitably cast and the potential copycat behavior advertised. Only days ago, Elliot Rodger, a twenty-two year old student at the University of California in Santa Barbara, embarked on a killing spree within the student community of Isla Vista. On the night of May 23, Rodger left six victims dead and thirteen others injured before turning his gun on himself. In the new digital era, society actively participates in both receiving and creating media messages to shape social reality (Ruddock, 2013). InShow MoreRelatedMass Communication Theory Of George Gerbners Cultivation Theory731 Words   |  3 PagesGeorge Gerbner’s *cultivation theory* a macro-level system theory that examines mass communication by studying institutions, message systems, and cultivation analysis (1967; 1970; Gerbner Gross, 1973; Gerbner et al., 1980; Potter, 2014). Theorized during the â€Å"Age of Television† (Shanahan Morgan, 2004), the theory has been applied to newspapers and other media formats, assuming that media institutions â€Å"cultivate facts, nor ms and values of society† (Gerbner, 1970; Gerbner Gross, 1976). SpecificallyRead MoreTelevision Viewing And Protective Action Against Crime1639 Words   |  7 PagesRelate to Engagement in Protective Action Against Crime?: A Cultivation Analysis From a Theory of Reasoned Action Perspective. Communication Research, (28), 802nd ser. Doi:10.1177/009365001028006004 2. This Study is for my Dependent Variables 3. Statement of Study s Purpose and Brief Overview of Literature Review Nabi and Sullivan used the cultivation theory as the base of their study. (2001)Within the study, they also used the theory of reasoned action (TRA) (Fishbein Ajzen, 1975) as a modelRead MoreThe Media And Television Influences People s View Of Reality1489 Words   |  6 PagesThe theory that suggests the media and television influences people’s view of reality. George Gerbner and Larry Gross and a few other associates developed cultivation theory in 1976. â€Å"Cultivation Theory postulates that as individuals are exposed to more of a certain kind of television programs, each exposure plants sees that grow into a perspective that is largely influenced by the themes presented in the programs,† (Gerbner p.15). There are different assumptions regarding the Cultivation Theory andRead MoreInterpersonal Oppression In Toni Morrisons The Bluest Eye1474 Words   |  6 PagesIntroduction The media has become the world’s largest oppression outlet. Whether it be through movies, TV shows, or real-life news, the media has become capable of shifting one’s view on either yourself or other groups of people. Types of oppression that can result from the media include, but are not limited to, internalized oppression and interpersonal oppression. Internalized oppression is when a member of an oppressed group believes and acts out the stereotypes created about their group. InterpersonalRead MoreThe Violence Of Police Officers Essay1431 Words   |  6 Pagesiconic and fearless leader recognized the unjust behavior within society as a result of racially motivated police brutality and societal discrimination. Though his efforts were not in vain, today’s media representation of law enforcement impacts the societal cultivation of police officers in a negative way. Media outlets, in the forms of television, radio, or social websites, create a cynical view of poli ce officers, which influences societal beliefs and creates negative connotations. These days, policeRead MoreThe Roles Of Latinas On Television1087 Words   |  5 Pagesto reach equal representation and grant better opportunities for everyone. Historically, the absence of diversity in the media has been noticeable for decades, however, now it has been more questionable than before as the United States has become more diverse. When it comes to primetime television, it is important to turn the attention to the impact that Latinas have on the media landscape. Although they have been underrepresented throughout the medium, the Latino community has no doubt that thereRead MoreThe International Communication Association For An Academic Readership1652 Words   |  7 PagesCritical analysis Title Romer, Daniel, Hall Jamieson, Kathleen Aday, Sean 2003, ‘Television News and the Cultivation of Fear of Crime’, Journal of communication, vol. 53, pp. 88-104. Topic This paper explores the concept of cultivation theory and the way in which violent programming on television can instil fear and influence perceptions when it comes to experiencing crime in the community. In using research findings to explore their hypothesis, the authors focus on analyzing data which underpinsRead MoreThe Effects Of Mass Media And Communication On The Society1674 Words   |  7 PagesMedia Message Introduction Behavioral sciences play a central role in figuring out the likely effect of mass media and communication in the society. Different theories and approaches are used to figure this out. This study refers to the Uses and Gratifications, and Cultivation theories to consider the effect of the media article below on individuals. The uses and gratification theory argues that consumers of a given media uses this media to satisfy and fulfill specific desires and needs. On theRead MoreThe Roots Of Cultivation Theory1727 Words   |  7 PagesCultivation is a theory used to study media effects that was founded by George Gerbner. Gerbner wanted to find a new way to examine media effects but with a shift in focus from the traditional way media effects was studied. Gerber recognized that instead of media directly affecting a person’s behavior that overtime, long-term exposure to violent television programs has the ability to change a person’s beliefs and attitudes. This paper will d iscuss the roots of cultivation theory, create a workingRead MoreMental Illness And Its Effects On The Media Essay1324 Words   |  6 PagesIntroduction Mental illness is often wrongly portrayed in the United States’ media creating stigmatization and misrepresentation. Mental illness â€Å"refers to a wide range of mental disorders that affect your mood, thinking and behavior† (Mayo Clinic Staff, 2015). Examples of disorders include anxiety, depression, schizophrenia, bipolar disorder, and post-traumatic stress disorder. Any â€Å"negative attitudes, beliefs, and behaviors are called stigma† (Wilson et al., 2016, p. 2) and stigma can contribute

The Effects Of The Recession On The Economy And It s...

In the year of 2007 Americans were plagued with a recession that negatively impacted the US economy and it’s citizens. Economic activity slowed down, a downturn in the business cycle occurred, and the amounts of goods and services produced were reduced (Census). Many individuals will take their own opinion on this crisis, and the root cause. The truth is, there are many causes of the 2007 recession: the actions of the banks and their consistent lends on mortgages, the actions of humans and their inability to save and invest, and the unresponsiveness of higher authorities all contributed to this mess in several ways (Thomas, Bill). However, the main causes of the financial crisis are due to the optimism of experts, investor and human behavior, and the theory of evolution. In the following, I will demonstrate how these three factors lead to the recession. First, I will explain thoroughly the nature of these ideologies. Next, I will demonstrate specifically how these factors built up to the recession by stating facts and giving evidence. Finally, I will conclude this essay by demonstrating the importance of being knowledgeable of the main causes of the 2007 recession, and how it will help in future economic activity. Positivity is one factor that influences individuals in a variety of ways. Happiness brings forth more opportunities. In the world of economics, it has been known to create an opportunity for more spending. American optimism contributed to the financial crisis.Show MoreRelatedRunning Head: Great Recession 1. Great Recession5. . .884 Words   |  4 PagesRunning head: GREAT RECESSION 1 GREAT RECESSION 5 Great Recession Name Institution Great Recession There are times when a nation undergoes economic hardship for a long or short period of time. The recession is the term used by economists to define this period, it is a time when the nation?s economic GDP is low for more than two quarters consecutively (Beckworth, 2012). Recession often results in plunges in the stock market, unemployment, housing market, and a decrease in the qualityRead MoreThe Great Recession Of The United States905 Words   |  4 Pagesliving for its citizens and continue its leadership of the free world. This country went through an economic depression which lasted several years throughout the 1920’s and the 1940’s but successfully recovered from it after World War II. An economic boom in the 1990’s during George Clinton’s Presidency the federal budget was managed to be balanced and helped increase the economic crisis of the United States. The recovery did not last long as the United Stated went through a huge recession during Georg eRead MoreEssay on National Debt1368 Words   |  6 Pageswhich will affect not only the lives of the current citizens, but generations thereafter. Currently, the United States public debt is approximately $9.5 trillion, in long form, that’s $9,500,000,000,000. This ridiculous amount of money is a historical accumulation of misappropriated surpluses and exacerbated deficits. It is important for American citizens to not only understand the national debt concept, but also understand the causes and effects that lead to this point and what action we as AmericansRead MoreThe Recession Since World War II Essay1228 Words   |  5 PagesThe Great Recession period was between the end of 2007 and the middle of 2009, which makes it the lengthiest recession since World War II. The gross domestic product (GDP) fell 4.3% from its peak in the fourth quarter of 2007 to its trough in the second quarter of 2009, the largest decline in the post-war period. The rate for unemployment was 5 % at the end of 2007 and increased to 9.5% in the middle of 2009 and reached 10 % in October 2009. The credit crunch had many effects on the economy. One ofRead MoreThe Great Depression Of The 1930 S1476 Words   |  6 Pagesgreat depression of the 1930’s and the great recession in the United State of America. First, I’ll make a general overview of each of these two different periods and then focus on certain specific aspects during these different times. This will include the causes to the economic recessions witnessed, impacts of the economic recessions and the solutions that were introduced. When talking about any topic regarding American history, it would be hard not to mention the 1930’s great depression. Authors inRead MoreThe United States Will Suffer An Economic Catastrophe887 Words   |  4 Pagesof the investment community, â€Å"China has indeed been a prolific buyer of U.S. debt over the past decade; in 2000, Mainland China owned less than $60 billion of Treasury debt [and] by 2010, it owned more than $1 trillion, surpassing Japan as America s largest foreign creditor.† It is hard to imagine that such a world power like the United States needs any assistance from others. For years it has been speculated that without the help of China buying U.S debt, they will be in a huge deal of problemsRead MoreThe Great Recession Of 2008 Was A Worldwide Economic Downturn1673 Words   |  7 PagesThe Great Recession of 2008 was a worldwide economic downturn that impacted the global economy. Economists consider the economic decline as one of the most damaging r ecessions that occurred since the Great Depression of 1930’s. Several documentations and research regarding the recession have been made to make a better understanding of the economic downturn in 2008 as well as the global economy as a whole. The book used as reference in this essay, the Diary Of A Very Bad Year: Confessions of an AnonymousRead MoreThe Unwinding Response Paper1220 Words   |  5 PagesRegulates the Dream   During the 2000’s,  the United States witnessed  one of the worst economic recessions since the Great Depression. Between  the years  2007 and 2009, America would describe its economy as the Great Recession. George Packer’s book The Unwinding: An Inner History of  the  New America covers the stories of non-fictional citizens, who were in one way or another, affected by the social, political, and economic changes pre, during, and post recession years. In his book Packer  uses pureRead MoreThe President Of Bartavia s Fiscal Policy With The Intention Of Manipulating Inflation And Unemployment833 Words   |  4 Pagespresident, I would strongly advise against implementing this policy. Currently, the economy is not in a recession making the trade-offs associated with economic expansion counter intuitive. In addition, the Phillips Curve demonstrates the inverse relationship between inflation and unemployment, making the need for expansionary action unnecessa ry right now. Finally, Okun s Law shows how this policy would effect Bartavia s GDP via the sacrifice ratio. These three reasons show that the long-run consequencesRead MoreThe World s Economy Was Devastated1732 Words   |  7 Pagesthe western world’s economy was devastated. With the crash of the United States Wall Street, the realm drove into what is now known as the â€Å"Great Recession†. Its neighbour to the north, Canada also felt these affects as unemployment and poverty grew. After a decade of despair, the massive rise in government spending for the Second World War and the reductions in taxes, the economies returned to prosper. With decades of industrialization, population growth and surging economies, the Western World

The Stranger Free Essays

The Stranger Chris Drusbosky 3/5/12 Professor Krauss In the story â€Å"The Stranger† by Albert Camus, the belief that the themes of loss and retrieval are at the core of Mersault’s mythology, and that they illumine the notion of exile to which he returns so often is widely discussed. I however do not believe that either one of those themes has anything to do with the Mersault and the exile to which he returns to so often, rather I believe that Mersault’s own attitude is the reason for the exile he experiences in the story. The first theme that is said to play a role in Mersault’s exile is the theme of loss. We will write a custom essay sample on The Stranger or any similar topic only for you Order Now Though Mersault does lose his mother in the beginning of the story, it does not affect how he acts throughout the rest of the story and he continues on like nothing ever even happened. â€Å"Then there was the church and the villagers on the sidewalks, the red geraniums on the graves in the cemetery, Perez fainting, the blood red earth spilling over Maman’s casket, the white flesh of the roots mixed in with it, more people, voices, the village, waiting in front of a cafe, the incessant drone of the motor, and my joy when the bus entered the nest of lights that was Algiers and I knew I was going to go to bed and sleep for twelve hours. The Stranger page 18. Normally when someone’s mother dies, you are filled with grief and sadness and you cannot help but to think about how much you miss her and love her. In this quote, Mersault shows no type of sad emotion whatsoever. He seems to be completely unmoved and unchanged emotionally by the death of his mother. Not only does h e not show any emotion at his mother’s funeral, the very next day he meets with his mistress Marie Cardona and spends the day with her going swimming, seeing a movie, and spending the night at his house with her. Both of these examples clearly show that Mersault is unmoved by the death of his mother and it plays no role whatsoever in the exile that he encounters throughout the story. The second theme that is said to play a significant role in Mersault’s exile is the theme of retrieval. If there is one thing in my eyes that Mersault never did throughout the course of this story, it would be that he never retrieved anything and that he always stayed the same throughout the story. Mersault seems to maintains the same attitude towards everything that happens in the story, the â€Å"I don’t care or believe in much† type attitude. One example that proves that Mersault possesses this attitude was after he was arrested for shooting the Arab 5 times. The magistrate asks him if he believes in God. â€Å"But he cut me off and urged me on one last time, drawing himself up to his full height and asked me if I believed in God. I said no. He sat down indignantly. He said it was impossible; all men believed in God, even those who have turned their backs on him. That was his belief, and if he were to ever doubt it, his life would be meaningless. † The Stranger page 69. This quote is a perfect example that even after he has murdered a man, Mersault still maintains that same attitude towards everything and he remains unchanged. You would think that especially after the fact that he murdered someone, he would have changed his attitude a little bit or that maybe he would have had some kind of revelation and he would realize that he has done something terribly wrong. However none of this occurs with Mersault and he continues to be himself and does not change anything about himself and that he retrieves nothing from his actions and that it plays no role in his exile. Though both of the themes of loss and retrieval may seem like they play a role in Mersault’s exile in the story, I do not believe they do. I believe that Mersault’s attitude is the cause of the exile he experiences. When one has a â€Å"I don’t care or believe in much†, you can easily be separated and apart from the world. Had Mersault cared more about certain things or had he shown more interest in them, I believe he would not have encountered any type of exile in the story. But when you constantly see phrases like: I don’t know, I don’t care, I don’t believe etc. you get the idea that the person saying those phrases is in some kind of exile from everyone else. Mersault is clearly responsible for his own exile in this story due to his attitude towards things. Loss and retrieval do not play a role in the exile that Mersault experiences and everything that he encounters and endures is because of his attitude and nothing to do with the thought of whether or not he lost something and retrieved something. If Mersault were to ask himself: Why are these things happening to me and why do I seem to be separated form everyone else? All he would have to do is look in the mirror and he would see the cause of everything that he has gone through. While Mersault is in prison, he talks about how he misses certain things of life on the outside of prison and how he feels separated. My response to Mersault would be: If you had a sense of caring or interest in things, maybe you wouldn’t be here in prison in the first place and maybe you also wouldn’t feel exiled and separated from everyone else. How to cite The Stranger, Essay examples

Chasing a High free essay sample

My life used to be so different. I often found myself sitting at home thinking about my presence on earth and what my purpose was. Not only was I curious, I was frustrated. Frustrated that my peers were deeply enthralled in their own spiritual lives but here I was left to figure it all out myself. So, I took it as a challenge to learn more about myself and to discover the deeper meaning of life. Being a very independent person, I brought it upon myself to embrace faith although I was brought up so strongly without it. It all started in a car with one of the most influential people in my life whether he knows it or not, my basketball coach Joe. I found myself sitting his car on the way home from a strenuous basketball game in which he would strongly criticize me, but never too much to handle. We will write a custom essay sample on Chasing a High or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Suddenly, the thought of asking him about his spiritual life swiftly filled my mind, but I blew it off, thinking to myself it was just one of my many errant thoughts. As we came to the next light a few minutes later the thought arose in my head again, and when the light turned green, I vividly remember passing a baptist church. At that point, I knew that my thought wasnt just a random occurrence so anxiously I asked How did you start to become a believer of any faith?, his response is one Ill never forget. He went on to tell me how his parents got divorced and he grew up in a Catholic family and how his life was at an all time low when he decided to believe in any faith related teachings. He then asked for my permission to pray for me, although we were sitting in the car together, which, uneasily I said sure. It was in this moment that I realized I had a special connection with a God. A feeling of the most filling warmth entered my heart and it was something Ive never felt before, w ith my eyes beginning to water I reflected on my life and what I wanted to be and who I was now. From that point on in my life, Ive been chasing that feeling of warmth. Ive been helping out in the community, talking to people, giving advice, and most importantly trying to better myself. Although many feelings of a high are usually drug related and cause negative impacts on your life, this feeling that Im chasing is one that has had such a positive impact on my life and brought me to a higher level of character. The longing I feel everyday for that feeling continues to push me to be the best I can be and more importantly be filled with a new spirituality that propels me to become that person Ive always wanted to be.

White Noise By Don DeLillo Essays - Postmodern Theory, White Noise

White Noise By Don DeLillo Just how much does television shape our perception of the world around us? Don DeLillo's post modernistic novel, White Noise, offers one view concerning the huge impact television has on our lives and how it shapes our observations of the world. The television in this book is portrayed almost as a character due to its importance in the individuals' lives. White Noise contains the message that the amount of television coverage determines the importance of an event. An example of this is when the refugees from the toxic cloud feel let down when they only rate ?fifty-two words by actual count- no film footage, no live report" (161) in the news. A man ponders, ?Isn't fear news (161). Jack's ex-wife, Tweedy, is shocked to find that the passengers of a plane which almost crashed "went through all that for nothing" since "there is no media in Iron City" (92). To the characters in the novel, only media coverage brings an event into existence. Television shapes the characters' behavior in White Noise. During the ?airborne toxic event?, the Gladney family attempts to keep up with the currently reported symptoms caused by the event. The symptoms that Steffie and Denise suffer from during the toxic spill are forgotten immediately after they are told by the television that they should be experiencing the effects of ?d?j? vu?. The submissive obeying of the citizens of Blacksmith illustrates the controlling power of the television. The characters try to think as the television has told them they should. They feel betrayed when certain aspects of their lives do not fit in to their beliefs based on what they see in the media. Jack complains to his wife, Babette, "these things happen to poor people who live in exposed areas. ... I'm a college professor. Did you ever see a college professor rowing a boat down his own street in one of those TV floods? ... These things don't happen in places like Blacksmith" (114). Because Jack has only seen disasters on television, he cannot imagine the airborne toxic event happening to him in reality. The characters' expectations are defined by the influence of the television in White Noise. Television also impacts the characters' powers of imagination, and makes them imitate what they view. An example of this is when a random woman on the street only appears as a ?real? person to Jack after he pictures her "in a soup commercial" (22). One important function of television in the novel is to manipulate the characters' minds. The loss of reality is another negative effect television is responsible for. This is best seen in the example where the Gladney family comes across Babette's face on TV, as the local station is televising her posture class. At the sight of her, Jack and the children are immediately speechless and confused. They feel that the short-lived image has been somehow transferred to Babette. Jack states, "she was shining a light on us, she was coming into being, endlessly being formed and reformed as the muscles in her face worked at smiling and speaking, as the electronic dots swarmed" (104). The non-permanence of her image on television also emphasizes Babette's own mortality. At first Jack wonders whether he is watching "her spirit, her secret self, some two-dimensional facsimile released by the power of technology" (104). To her family, Babette appears "distanced, sealed off, timeless" (104), taking on the characteristics of the television. It seems as if the real Babette is not as important as her image of ?electrons and photons? (104) on the television. Television is used as a family bonding time for the Gladney family. On Friday nights, Babette has made it a rule for the whole family to watch together while eating take-out Chinese food. She believes that, ?the effect would be to de-glamorize the medium in their eyes, make it a wholesome domestic sport. Its narcotic undertow and eerie diseased brain-sucking power would be gradually reduced?(16). Communication takes place through the television rather than through human interaction. The family only comes together while watching disasters on television. Jack's colleague's reasoning for this bonding activity is, ?we're suffering from brain fade? we need a catastrophe to break up the incessant bombardment of information (66)?. Another co-worker states that ?a forest fire on TV is on a lower plane than a ten-second spot for Automatic Dishwasher All (67)?. He suggests that commercials have a greater impact on the viewers than a disaster. Our society is desensitized to tragedies, such as murders, and not fully impacted by

Free Essays on On The Departure Of My Guest

â€Å"On The Departure of My Guest† Have you ever missed someone so much that everything in your house reminds you of them? Have you ever missed someone so much to the point that they are always on your mind and you love that person so much it is too hard to let go? From a personal experience, I can say that I have missed someone that much. Ms. Julie Kane writes about this exact subject in â€Å"On the Departure of My Guest† in her book Rhythm and Booze. The poem explains how this ladies guest has left her and he has left little things behind to remind her of him. As I read this poem, it became more evident that this lady really missed this man. From what I could tell it was either her husband or her boyfriend. I could not tell whether he left for good or to go on business. To me, this poem is about love and how much you love a person. Love is such a strong word but it has such great meaning. Just saying the word love makes me warm and funny inside because I am in love and I know what the feeling is like. Many p eople fall in love and often lose those loved ones. Losing a loved one can be tough and sometimes people never really overcome losing that person. Everyone loses loved one and everyone will eventually overcome losing that loved one. Ms. Kane describes things she finds around her house to remind her of him. She does things that they used to do to remind her of him. How many people find themselves looking for things to remind them of their loved ones? In the beginning of the poem, she says â€Å"I search my house late Sunday afternoon making a list of what he’s forgotten† (Kane 62). I can take this two ways: she was purposely looking around her house to find things he left or she accidentally stumbled upon them. How Ms. Kane describes the first stanza, it seems to me that she was purposely looking for the things he has forgotten. Have you ever caught yourself doing that? I know from personal experience that when I lost my lov... Free Essays on On The Departure Of My Guest Free Essays on On The Departure Of My Guest â€Å"On The Departure of My Guest† Have you ever missed someone so much that everything in your house reminds you of them? Have you ever missed someone so much to the point that they are always on your mind and you love that person so much it is too hard to let go? From a personal experience, I can say that I have missed someone that much. Ms. Julie Kane writes about this exact subject in â€Å"On the Departure of My Guest† in her book Rhythm and Booze. The poem explains how this ladies guest has left her and he has left little things behind to remind her of him. As I read this poem, it became more evident that this lady really missed this man. From what I could tell it was either her husband or her boyfriend. I could not tell whether he left for good or to go on business. To me, this poem is about love and how much you love a person. Love is such a strong word but it has such great meaning. Just saying the word love makes me warm and funny inside because I am in love and I know what the feeling is like. Many p eople fall in love and often lose those loved ones. Losing a loved one can be tough and sometimes people never really overcome losing that person. Everyone loses loved one and everyone will eventually overcome losing that loved one. Ms. Kane describes things she finds around her house to remind her of him. She does things that they used to do to remind her of him. How many people find themselves looking for things to remind them of their loved ones? In the beginning of the poem, she says â€Å"I search my house late Sunday afternoon making a list of what he’s forgotten† (Kane 62). I can take this two ways: she was purposely looking around her house to find things he left or she accidentally stumbled upon them. How Ms. Kane describes the first stanza, it seems to me that she was purposely looking for the things he has forgotten. Have you ever caught yourself doing that? I know from personal experience that when I lost my lov...

Communication Problems in Business Essay Example | Topics and Well Written Essays - 500 words

Communication Problems in Business - Essay Example Let me start with the latter issue because of its great importance. Imagine 300 people from several dozens of countries talking in different languages, exchanging diverse cultures and dissimilar professional experience — now you can see the problem: how could be the same information delivered to all members of the conference with the acceptable level of comprehension? The problem must be solved using two means: proper language use and no jargon. Modern technology allows us to use multiple simultaneous interpreters translating a report do lots of different languages at a time. Use of jargon is a more dangerous issue because many specialists often underestimate its true harm. To ensure clarity of the information presented at the conference, it must be checked for omitting slangy terms, which vary greatly from place to place and therefore can be a disaster to understanding. The next issue to be considered is the urgency of the information. Needless to say, people invited to the c onference expect to hear something new and useful. It is as important as the urgent information told in time in the internal company environment. Therefore we must make sure that our conference won’t be a museum-like into the past of fibre optics. Finally, the comprehensiveness of the information relates to the level of trust our company deserves. It is often a sad fact when a business implements greater secrecy than it is needed. Oppositely, â€Å"many organizations are now considering a relatively new philosophy called Open Book Management for this very reason.

Questions to be answered Essay Example | Topics and Well Written Essays - 1000 words

Questions to be answered - Essay Example If this freezer breaks down due to poor maintenance it will cost them money to repair or replace the broken freezer. Either way, the restaurant needs to have the freezer fixed or replaced in order to keep the products from spoilage and to let the restaurant fully operate. That is why it will cause the restaurant expense if proper maintenance isn’t observed. Second is wastage of resources, for example, ice creams in the restaurant needs to be stored in the freezer to prevent it from melting, if the freezer is broken due to damage or improper maintenance, it will cause the ice cream to melt, and once the ice cream has melted it cannot be served to the guest during the restaurant’s operation, thus causing the restaurant wastage of resources. Third is disruption and inconvenience, for example, if the guest in the restaurant orders an ice cream and the freezer is broken due to damage and improper maintenance as stated above, it will cause disruption and inconvenience to both the guest and restaurant because the order of the guest will be delayed and the restaurant might need to order the ice cream from another outlet causing disruption and inconvenience because of poor maintenance of the equipment. Fourth is erosion of image and reputation, for example, if the restaurant has poor maintenance in their building causing water leaks from the roof and cracks from the wall and allowing termites to crawl out of it, it will give the guest a very bad dining experience and they could also share their unpleasant experience with their friends who are potential customers, thus causing the restaurant’s erosion of image and reputation. Therefore, proper maintenance should always be observed to prevent these consequences from happening. Life cycle costing determines the present value of an asset during its operating life and its end life from initial capital cost, occupation costs and operating costs. It is beneficial to take this approach when managing maintenance because

Global Warming Essay Example | Topics and Well Written Essays - 3250 words

Global Warming - Essay Example Sun is a continuous source of energy for our earth and its energy reaches the earth in form of electromagnetic radiations. A part of these radiations is absorbed by the outer atmosphere of the earth while the remaining is allowed to enter the lower atmosphere where life exists. The radiations reaching the lower atmosphere are the main source of energy for the organisms living here. Plants absorb this energy and convert it into chemical form which then supports the entire food chain. Humans have also learnt various methods to harness this energy to fulfill their requirements. The part of energy not utilized by humans or plants falls on different parts of dry land and oceans around the world. A very small amount of this energy is absorbed while most of it is reflected back into the atmosphere. The 30% of total energy is reflected back to the sun by the atmosphere and land. The remaining 70% which is initially absorbed by earth either leaves through direct radiation or through conductio n and convection of adjacent layers of air or through the latent heat of vaporization absorbed during cloud formation. Hence almost all the heat absorbed initially by earth is reflected back to the atmosphere. This heat energy which enters the atmosphere should ideally leave the atmosphere through radiation into the outer space. This natural process keeps the temperature of the earth stable within a certain range. Recently, due to human activity, the amount of gases such as carbon dioxide, nitrogen oxides, sulphur oxides and hydrocarbons in the atmosphere has increased substantially.

A Study On Electric Machines Engineering Essay

A Study On Electric Machines Engineering Essay The classical set of machines represents the asynchronous induction, synchronous, DC machines, and variable reluctance machines. Among these classical machines, the asynchronous machine is most widely used in a large range of applications and is able to operate as a motor (converting electrical power into mechanical power) or as a generator (converting mechanical power into electrical power). The machine can be fed via a power electronic converter or connected directly to an AC or DC supply. Electric machines are majorly based on 4 principles. The first principle is that an electrical current produce a magnetic field around it that can be strengthened by more than a thousand times when passing through iron. The second principle is called motor action and is defined by a force perpendicular to both the direction of the electrical current and the magnetic field. This induced force is given by: F= i (L) B: magnetic flux density L= length of wire i= magnitude of current in the wire The third principle is that an electrical conductor moving in a magnetic field has an electrical current induced in it creating an electromotive force. The induced voltage is expressed by the following formula: ?ind= (v) L v: velocity of the wire L: length of conductor in the magnetic field B: magnetic flux density The fourth principle is that a change in the magnetic field in a circuit can cause an induced voltage to this circuit. This effect is based on the Faradays law that states that when a flux passes through a turn of coil, a voltage proportional to the rate of change of the flux will be induced. ?ind = N: number of turns of wire in coils ?ind: voltage induced F: flux passing in the coil (http://mysite.du.edu/~jcalvert/tech/elmotors.htm) An electric machine has two essential electrical parts: The stator and the rotor. The stator (derived from the word stationary) is the stationary part of the machine forming a hollow cylinder consisting of individual electro-magnets shaped towards the middle. The rotor (derived from the word rotating) is located inside the stator and consists of a group of electro-magnet arranged around a cylinder, mounted on the motors shaft with its poles facing toward the stator poles. The rotor is the rotating component of the machine. (http://www.reliance.com/mtr/mtrthrmn.htm) (http://www.reliance.com/mtr/mtrthrmn.htm) In general, when the change of flux is associated with mechanical motion, it is the case of electromagnetic energy conversion. Regarding the rotation machines, the voltage is generated in groups of coils, often called windings, by three different ways. The first technique is by mechanical rotation of the windings through a magnetic field, the second is mechanical rotation of the magnetic field past the winding, and third by the design of the magnetic circuit so that the reluctance varies with the rotation of the rotor. So these methods generate a time-varying voltage caused by the cyclic charge of the flux linking a specific coil. The armature winding of a machine is a combination of such coils interconnected so that their generated voltage is close to the desired. In a DC machine, the armature is the rotating member or rotor. As for the AC machine, the armature is the stationary member or stator. The coils pointed out previously are wound on iron cores in order to maximize the coupling between the coils, to increase the magnetic energy density associated with electromechanical interaction, and to shape and distribute the magnetic fields according to the requirements of each particular machine design. Eddy currents will be induced in the armature iron since it is subjected to a time varying magnetic flux. To minimize this eddy-current loss, thin laminations for the armature of AC machines construct the armature iron. The magnetic circuit is completed through the iron of the other machine member, and excitation coils, or field windings, may be placed on that member to act as the primary source of flux. Permanent magnets may be used in small machines, and developments in permanent magnet technology are resulting in their use in larger machines. In variable reluctance machines, there are no windings on the rotor, and the operation depends on the non uniformity of air-gap reluctan ce associated with variations in rotor position. (electric machinery fifth edition (LIBRARY)) AC electric machines AC machines are motors converting AC electrical energy to mechanical energy and generators that convert mechanical to AC electrical energy. AC electric machines are divided into two types: Asynchronous (induction) and synchronous machines. The difference between these two types is that induction machines have their field currents supplied by magnetic induction while the field current in synchronous ones are supplied by a separate DC source. (Electric machinery fundamentals). The principle of rotating magnetic fields is the main rule of the operation to most ac motors. The magnetic field created by the poles will make the rotor rotate making the stator poles progressively change. This change will make the rotor follow and rotate with the magnetic field of the stator. As each change is made, the poles of the rotor are attracted by the opposite poles on the stator, forcing the rotor to rotate with the stator field. (http://www.reliance.com/mtr/mtrthrmn.htm) The rotor is rotating within the stator at angular velocity ?n, the magnitude of the flux density vector B at any angle a around the stator is given by B= BM cos(?t-a). Then the voltage induced in the stator that has N turns of wire is expressed by eind= NF?cos(?t). The voltage induced is sinusoidal with amplitude depending on the flux, angular velocity and a constant depending on the construction of the machine. In a three phase set of coils, the voltages induced will have same magnitude but they are shifted by 120 degrees. eaa'(t)= NF? sin(?t) ebb'(t)= NF? sin(?t-120) ecc'(t)= NF? sin(?t-240) The rms voltage of each phase is: EA= pNFf

Fall of Man Depicted in Atwoods Backdrop Addresses Cowboy Essay

Fall of Man Depicted in Atwood's Backdrop Addresses Cowboy The sexual politics of the man-woman relationship, or more specifically the sexual exploitation of women by men, is a clear concern in Margaret Atwood's "Backdrop Addresses Cowboy." Although the oppressor-as-male theme is by no means an original source of poetic inspiration, Atwood's distinction is that she views the destructive man-woman relationship as a metaphor for, symptom and symbol of, bigger things. From the vantage-point of feminine consciousness, Margaret Atwood empahsizes the "backdrop" as being not only the woman, but also the land and the spiritual life of the universe; the "cowboy" is both a man bent on personal gain (possibly an American based on Atwood's strong anti-American sentiments in her novel, Surfacing) and an emissary of technological progress. The structure of the poem logically supports the theme of conflict and "imperialism" in that it is clearly divided into two sections or "camps." The first four stanzas offer a description of "you", the "righteous and heroic" cowboy who brutalizes life without creating new life. The perspective shifts then from predator to prey in the final five stanzas as "I", presented as victimized woman and exploited nature, "addresses" her antagonist. The tone or mood of "Backdrop Addresses Cowboy" also undergoes a change after the first four stanzas when the reader enters the tragic, joyless experience of one who is paying the price of "slaughter and desecration." At this point in the poem, it seems futile to consider whether or not the price should be paid and the metaphoric man-woman tension remains distrubingly unresolved. In terms of form, "Backdrop Addresses Cowboy" is written in open (org... ...esecrate", the emphatically placed word of the climactic line in "Backdrop Addresses Cowboy", emphasizes again the "backdrop" as being not only the woman, but also the land and the spiritual life of the universe. As an emissary of technological progress, man has committed a sacreligious act against nature and humanity and his "fall" embodies the fall of the spiritual, the historical and the rational. In Margaret Atwood's poem, then, the troubled man-woman relationship is symptom and symbol of a greater alienation within humanity. Man's past and present curelties to human, natural and spiritual life are expressesed metaphoricall in terms of a cowboy "winning the West" on a movie set, against a backdrop "supporting" his heroism. "Backdrop Addresses Cowboy" offers a vision that is both desolate and conscious-expanding but it does not present answers.

Connecting Nazi Propaganda poster to Hitler’s rise to power

After the Great Depression in the early 1930’s, it resulted in economic and political instability for post ww1 Gremany. Adolf Hitler utilized fascism to promote his rise to power. Nazi propaganda posters were being used as â€Å"Art of Persuasion† during this time. Hitler was no fool, and used every opportunity to his advantage provied by the depression. The Propaganda posters were used as a tool to promote Hitlers beliefs. He used this as a way to sell his ideas to the people of Germany. Hitler was trying to gain the German peoples trust through emotions. The propaganda poster helped promote Hitler’s rise to power. He related to the peoples wants and needs to gain his power. Each poster related to everyone in Germany in some way. This helped secure his rise in power. If one poster did not relate to someone, another did. By utilizing the â€Å"Art of Presuation†, he gained all the power one would need to rule. Personally, it is devostaing how one person can gain that much power over that many people during a time of crisis. It makes perfect sense as to why so many people allowed Hitler so much power. He took initiative when no one else would. He took matters into his own hands. Hitler gave the people what they needed at a time of crisis. Hitler’s rise to power came at the perfect time. Germany was in turmoil, and they were in need of a hero to save them. Propaganda posters related to everyone, and Hitler made the best use out of them.

5 Top Tips on Travel Writing

5 Top Tips on Travel Writing 5 Top Tips on Travel Writing Travel writing is one of the most popular types of non-fiction. And if you’re someone with a love of both literature and globetrotting, travel writing offers a fantastic opportunity to combine the two! Here, then, are a few top tips for budding travel writers to help get you started. 1. Read Other Travel Writing The best starting point if you’re new to travel writing is to read other authors. There are many types and styles of travel writing out there. So we suggest reading a little bit of everything, from blog posts to book-length travelogues, to find inspiration if you’re not already sure what to write. 2. Picking a Subject To stand out from the crowd, your travel writing needs to offer something unique. Part of this will be your written voice, but what you are writing about is equally important, so you’ll want to pick a great destination to focus on. Finding somewhere interesting that nobody has written about before is the dream, so you might want to look beyond the famous beaten track for strange or unusual attractions. Alternatively, if you are writing about a familiar place, look for an angle that nobody has used before. It helps if you do more than just lie on the beach, too. 3. Paint a Picture Your writing should conjure an image of the places you describe, so use sensory language wherever possible. If you can communicate some of the views, sounds and smells you’ve experienced, your reader will feel more like they’ve been there. Rich, descriptive writing is therefore crucial. Of course, a literal picture can help as well, so don’t forget to pack a camera! 4. Tell a Story Travel writing is about more than just facts. It’s about your experience of a place or journey. As such, you need to take your reader on a journey, too! One tip in this respect is remembering that the best travel writing is more than just descriptive. It may also have: Characters (e.g., people you meet along the way or travel companions) Themes (e.g., issues or events that recur throughout your journey) A plot (e.g., your goal, such as visiting every museum in Cumbria) Make sure not to miss the Derwent Pencil Museum, especially if you like big pencils.(Photo: Stinglehammer/wikimedia) Keep in mind that travel writing is creative writing, even if it is non-fiction. You may even want to twist the facts to tell a better story. Or go full Hunter S. Thompson and blur the lines between fact and fiction entirely. We wouldnt suggest taking as many drugs as he did, though. 5. The Benefits of Fact Checking Assuming you’re not fictionalizing your journey too much, you may want to do some fact checking on things you’ve learned when you get home. For instance, before repeating what that odd man in the plaza told you about Piacenza being founded by a champion chicken farmer as a luxury resort for poultry, get online and do some reading. You can still include the anecdote if it turns out to be untrue. You just don’t have to present it as a fact. And if you handle the fact checking, we’ll be happy to help with the proofreading once you have a first draft ready!

Free Essays on Sex ED

Who’s Entitled Sex, sex, sex it’s so prevalent in everyday society. The media, television, movies, video games, advertisements, books, magazines; all of these and more not only condone sexual promiscuity but glorify it. The children of America are subjected daily to these explicit thoughts and images. Yet one third of school districts in the U.S. teach abstinence-only-until-marriage which not only tell kids that they should just wait, but the program also limits the information about contraceptives (Rollins). Many people argue that teaching kids about safe-sex is sending them mixed messages. They feel that the message being sent is telling kids it’s okay to be sexually active, so long as one protects him/her self. But what about all the explicit imagery and actions that the media portrays as being normal and cool, is this not also sending kids a mixed message? Unfortunately most of the media doesn’t provide the information of safely protecting oneself from diseases or pregnancy. In the majority of movies and television shows they don’t show the guy slipping on a condom before he performs sexual intercourse; or the girl taking birth control weeks in advance. The after effects are failed to be presented in much of today’s media. Very few of the sexual acts being performed are by couples that are married. This is in return sending kids a mixed message. Television, and movies are showing them it’s okay to be sexually active with out marriage, but their schools are telling them just wait until marriage because it’s better that way. Who’s sending the mixed message now? Educating the youth efficiently about all aspects of sex in public schools starting in middle school until high school should be a number one priority in every school in America: Teaching kids abstinence only is unhealthy and unreal istic in today’s society; by teaching youth safe-sex methods a reduction in the number of teen pregnancies and... Free Essays on Sex ED Free Essays on Sex ED Who’s Entitled Sex, sex, sex it’s so prevalent in everyday society. The media, television, movies, video games, advertisements, books, magazines; all of these and more not only condone sexual promiscuity but glorify it. The children of America are subjected daily to these explicit thoughts and images. Yet one third of school districts in the U.S. teach abstinence-only-until-marriage which not only tell kids that they should just wait, but the program also limits the information about contraceptives (Rollins). Many people argue that teaching kids about safe-sex is sending them mixed messages. They feel that the message being sent is telling kids it’s okay to be sexually active, so long as one protects him/her self. But what about all the explicit imagery and actions that the media portrays as being normal and cool, is this not also sending kids a mixed message? Unfortunately most of the media doesn’t provide the information of safely protecting oneself from diseases or pregnancy. In the majority of movies and television shows they don’t show the guy slipping on a condom before he performs sexual intercourse; or the girl taking birth control weeks in advance. The after effects are failed to be presented in much of today’s media. Very few of the sexual acts being performed are by couples that are married. This is in return sending kids a mixed message. Television, and movies are showing them it’s okay to be sexually active with out marriage, but their schools are telling them just wait until marriage because it’s better that way. Who’s sending the mixed message now? Educating the youth efficiently about all aspects of sex in public schools starting in middle school until high school should be a number one priority in every school in America: Teaching kids abstinence only is unhealthy and unreal istic in today’s society; by teaching youth safe-sex methods a reduction in the number of teen pregnancies and...

Law of international organisations Essay Example | Topics and Well Written Essays - 2750 words

Law of international organisations - Essay Example The idea of human rights receives formal universal recognition that the international community strives to maintain and enforce encoded through the United Nations Charter signed on June 26, 1945 with the main objective of saving generations of humans from war and reaffirms the faith in fundamental rights and freedoms. The main objective of the United Nations is to achieve international cooperation, through promoting and encouraging respect for human rights and the fundamental freedoms that accrue to them without the discrimination in terms of aspects such as sex, race, language or religion. It is important to note that the enforcement of these rights and freedoms can be undertaken through joint or separate actions by the member states. The provisions of the Articles of the United Nations Charter have the force of prudent international law as the charter is a treaty and binds to those nations that have ratified it. Therefore, state parties are required to fulfil the obligations and th e responsibilities enshrined in the Charter including the obligations to defend human privileges and the major liberties, the promotion of the observance of the civil liberties and the cooperation with the United Nations in attaining these inherent obligations. ... Since the Universal Declaration became international law there have been other conventions and treaties that create regional courts that also help in the enforcement of fundamental rights and freedoms. Due to the dramatic increase of human rights activities in the twentieth and twenty first century, there has been need to combine the monitoring of the human rights violations and matters concerning their enforcement. The establishment of the International Criminal Court formed a vital part of an emerging system of international human rights protection in that it is empowered to take legal action and castigate individuals liable for offenses against humankind. The growing international awareness of the need to protect human rights and guarantee freedoms has rejuvenated the need for upholding them. Yet, serious violation and deprivation of human rights and fundamental freedoms still exist that require a remedy in the shortest time possible. To remedy this situation, there have been regi onal courts with the jurisdiction to protect human rights and fundamental freedoms. However, these courts must strive and adhere to the already established norm that the supremacy of the United Nations Charter. In Britain, for example, the Human Rights Act of 1998 is an act of Parliament, whose main aim is to ensure that it gives further force the laws concerning human rights, contained in the European Convention and the United Nations Charter. It gives the courts in the United Kingdom the power to deal with those issues, which might cause the citizens of this country to go to the European Court of Human Rights. The act makes it illegal for all public bodies

The Railroad Era and Economic Growth Paper Research

The Railroad Era and Economic Growth - Research Paper Example The only means of transport was either by wagons, stagecoaches or by the ocean, this discouraged immigration of children and women (Norris, 2008). Fortunately, in 1862, The Central pacific Railroad emerged from California’s need for a remedy to its transportation crisis as well as socio economic challenges. Construction of the railroad began at Sacramento in 1863 after the congress authorized it the previous year. The businesspersons who combined efforts to finance the project named themselves the ‘octopus’ and the profits from the project rewarded them greatly years later. With the development and opening of the railroad, traveling time from the state to other states and within the cities greatly reduced. From travelling for months and several weeks, the people of California could now use just a week or days to reach their destinations. The Central Pacific Railroad was labelled the safest means of transport, most attractive site for tourists as well as the most direct means for transport for the immigrants across the American continent. Transport of goods and services developed as the machinery, mails, manufactured goods, as well as human resources begun moving to the west. In addition, natural resources, and food rolled eastward hence feeding almost half of the Eastern populace. Along the Central Pacific Railroad as well as its terminals, towns emerged and developed quickly because of the strategic location. Among the towns that developed along the lines of this railroad were North Plate, Lexington, Julesburg, Cheyenne, LA rime, Rock Springs, and Eva nston. People begun purchasing land that the had been given to the railroads as grants and they established settlements in the new town, constructed houses, began business activities as well as ranches and farms (Norris, 2008). The Octopus used agents to market the area

Operatons management Essay Example | Topics and Well Written Essays - 2000 words

Operatons management - Essay Example Moreover, the advancement of the information technology is another important add-on for logistic management. With the used of the advance IT system, operators can track the flow of materials from the point of purchasing inputs for productions to the point finished products are sold in the retail stores. This gives enough data for logistics managers to make a wise decision for the overall business operations. Lastly, the principles and value chain are also discussed. The principles of logistic management give pointers for managers to help them gauge the correctness and effectiveness of their decision making. Transport and logistics, according to the report written by Shepherd, is a sector in which global value chain (GVCs) play a vital role in connecting countries. It is also responsible for spreading technologies. It also promotes best practice with all the countries in the world. Major shipping, freight forwarding, express delivery firms are just a few of the notable firms involved with this sector. Not only big and notable firms – transport and logistics also partners with local operators. It does not focus on first world countries alone as it extends hands to low income countries or commonly known as the third world countries to help boost their flow of goods, information and other valuable resources. In addition to its vital role as a global value chains, this sector also helps improve the trade performance of many countries around the world. For example, in order for manufacturing and agricultural industries to deliver their produce or goods to consumers quickly and reliably, they need the help of the transport and logistics sectors. A banana plantation industry depends on transports and logistics sectors to ship tons of harvested bananas to different countries. Without a cost-effective model of delivering these

Imperialism in india Essay Example for Free

Imperialism in india Essay Imperialism Is the policy of extending a nations authority by territorial acqulsltlon or by the establishment of economic and political predominance over other nations (Dictionary. com). The two main categories into which the effects ot imperialism on India can be sorted into are, positive and negative. The positive effects of imperialism on India outweigh the negatives, but there are negatives nevertheless such as exclusion from the government. Britain brought western morality and innovation, which it lacked, this Improved Indian society. This morality and innovation rooted in nd then flourished Into much more after the British left. The Imperialism of India had numerous negative effects many of which ere apparent today. To start off The Government of India was run not by Indians, but by British. The Indians held positions, but none Important enough to have any Influence. This affected them because atter the British lett they took their government and their gains with them, and thus they never learned how to govern effectively and thus the people didnt take part in Government. (l) On top of that Britain industrialized India, but in the process destroyed many trades. This supplied India with jobs, but its urpose was to use India to supply Britain with raw materials. The negative effect of Industrialization of India Is that once the British left the demand for their raw materials fell, and thus destroyed the Industry. (5) With no jobs/trades for Indians to take up India fell Into unemployment and separated the poor and the rich drastically, a separation that still continues to this day. Even though the imperialism ot India had negative effects the aftermath ot imperialism left behind many positive effects that when reaped helped Indian society flourish. To start off before the British came it can be said that the Indians were not ery moral or civilized, due to things such as infanticide and widow burning. Infanticide is when the female babies are killed. Also the slave trade came toa halt. (3) Then when the British arrived In India the practices of Infanticide and widow burning were quickly stopped end eventually so was slavery. Another great contribution of Britain to India Is an Infrastructure which was most likely built by Indians but overseen by Brltlsh engineers(4) The Infrastructure provided a connection between all the people and united them, and infrastructure would also facilitate trade within India and to the borders to trade with other countries. These contributions were good but undoubtedly one of the most important positive effects of imperialism on India was education. Some of the main aspects of education that helped shape India were the English language, the sciences, and technology. (2)The most Important of these three could arguably be the English language, because while other countries dre trying to learn English many Indians already know the English language and are then able to trade and establish commerce with the majority of the world since English Is rapidly becoming a common language for business. The ciences and technology were also important because modern India is based around technology and science. imperialism of India it could be reasonably argued that India benefitted more in than Britain in the long run. In the end after Britain left India it did not take much with it that it didnt already have, it might have acquired some influenced and some monetary gain but nothing worthy of praise. On the other hand Imperialism set a basis for Indian society, it gave India an infrastructure, modern morals, but most importantly it gave India an education. This education helped India flourish and become the advancing nation that it is today.

Theories of Foreign Direct Investment (FDI)

Theories of Foreign Direct Investment (FDI) This assignment tries to discuss various theories concerning foreign direct investment and give the statement as to whether the theories provide a successful explanation of the main determinants of such activity In real sense the main theories of FDI does not provide successful explanation of the main determinants for such activity, as explained by Dunning and Lundan (2008:81) Multinational Enterprises and Global Economy 2nd Edition. Definition of foreign direct investment According to Graham and Spaulding (website information) direct foreign investment in its classical definition is defined as the company from one country making physical investment into building a factory to another country. Foreign direct investment (FDI) plays an extraordinary and growing role in global business. It can provides a firm with new markets and marketing channels, cheaper production facilities, access to knew technology, products, skills and financing. For a host country or the foreign firm which receives the investment, it can provide a strong impetus to economic development. The direct investment in building, machinery and equipment is in contrast with making a portfolio investment, which is considered an indirect investment. In recent years, given rapid growth and change in global investment patterns, the definition has been broadened to include the acquisition of lasting management interest in a company or enterprise outside the investing firms home country. As such, it may take many forms, such as a direct acquisition of a foreign firm, construction of a facility, or investment in a joint venture or strategy alliance with a local firm with attendant input of technology, growing, licensing of Ewe-Ghee Lim (web information) The paper tells about two aspects of direct foreign investment (FDI): its correlation with economic growth and its determinants. The first part focuses on positive spillovers from FDI while the second deals with the determinants of FDI. The paper finds that while substantial support exists for positive spillovers from FDI, there is no consensus on causality. On determinants, the paper finds that market size, infrastructure quality, political/economic stability, and free trade zones are important for FDI, while results are mixed regarding the importance of fiscal incentives, the business/investment climate, labour costs, and openness. Dunning (1993:3), explain that there is less disagreement about FDI THEORIES globalisation as a process of towards the widening of the extent and form of cross-border transactions; and the deepening of the economic interdependence between the actions of globalising entities located in other countries. The FDI theories explain the reason why FDI occurs and the determinants of FDI. The theories have traditionally emphasises market imperfection (Hymer, 1960; Kindlebeger, 1969) and firm specific advantages or ownership advantages derived from the ownership of intangible assets such as technologies, management skills, and organisational capabilities (Caves, 1971). Hymers market imperfections theories suggested that a firm may have certain advantage that may be generated from the fields of technology, management or marketing A. L Calvet (1981:43-59) Journal of International Business Study (hhtp://teaching.ust.hk/ Accessed on 07.11.2009. He assert that Kindleberger provided the first comprehensive survey of the various theories of foreign direct investment along with the lines expressed by Hymer. He approached the question of direct investment from the standpoint of the perfectly competitive model of neoclassical economics by asserting that in a world of pure competition direct investment could not exist. Kindleberger (1969, p13) Indeed, when all markets operate efficiently, when there are no external economies of production or marketing, when information is costless and there are no barriers to trade or competition, International trade is the only possible form of international involvement. Logically, it follows that is the departures from the model of perfect competition that must provide the rationale for foreign direct investment. The first deviation had been noted by Hymer (1960/1976), who postulated that local firms have better information about the economic environment in their country than do foreign companies. According to his argument, two conditions have to be fulfilled to explain the existence of direct investment: (1) foreign firms must possess a countervailing advantage over the local firms to make such investment viable, and (2) the market for the sale of this advantage must be imperfect. It was, thus, a natural step for Kindleberger later to suggest that market imperfections were the reason for the existence of foreign direct investment. Specifically, he came up with the following taxonomy: Imperfections in goods markets, imperfections in factors market, scale economies and government imposed disruptions. This classification may be called the market paradigm; To encompass new developments in the field of determinants of foreign investment, a somewhat different taxonomy from that of Kindleberger was proposed to distinguish among four classes: (1) market disequilibrium hypotheses, (2) government-impose distortions, (3) market structure imperfections, and (4) market failure imperfections. The common feature found in all the hypotheses in group (1) will be the transitory nature of foreign direct investment. FDI is an equilibrating force among segmented markets which eventually comes to an end when equilibrium is re-established; that is when rates of return are equalized among countries. The unifying characteristic in group (2) will be the role played by either host or home governments in providing the incentive to invest abroad. Group (3) will include theories in which the behaviour of firms deviates from that assumed under perfect competition, through their ability to influence market prices. Finally, in group (4) will be classified theories which depart from the technical assumptions behind the model of perfect markets; that is, the assumptions about production techniques and commodity properties. This last category will deal basically with those phenomena which lead to market failure or, cases where the decentralizing efficiency of that regime of signals, rules and build in sanctions which defines a price market system will fail. (Bator 1958, p. 352) Market disequilibrium hypotheses: The notion of a perfect economy and perfect competition requires the assumption that prices everywhere are adjusted to bring supply and demand into equilibrium. It may well be that because of segmentation in world markets rates of return are not equalized internationally. In a disequilibrium context flows of FDI would take place until markets return to stability. Instances of disequilibrium conditions that provide incentives to invest abroad are those which apply to factor markets and foreign exchange markets. Ragazzi (1973:491) State that Currency overvaluation is perhaps the most salient example of these disequilibrium hypotheses. A currency may be defined as overvalued when at the prevailing rate of exchange production costs for tradable goods in the country are, on the average, higher than in other countries. Such an occurrence creates opportunities for profit-making by holding assets in undervalued currencies with the expectation that, once the equilibrium in the foreign exchange market is re-established, capital gains will be realized. In meantime, there is an incentive to locate production of internationally traded commodities in countries with undervalued currencies and to purchase income producing assets with overvalued money. The important point is that, once exchange rates return to equilibrium, the flow of FDI should stop. Even more foreign investors should sell their foreign assets, pocket the capital gains, and return to domestic operations. Foreign direct investment may be attracted toward areas where the average rates of profit are higher. This is basically the capital markets disequilibrium hypotheses. It implies that, for a given level of risk, rates of return on assets are not equalized internationally by portfolio capital flows, due to inefficiencies in securities markets-such as, thinness or luck of disclosure. According to Piggott and Cook (1999:260-261) International Business Economics: A European Perspective 2nd Edition It is difficult to fit into one neat theory because of the problem of definition; secondly any theory of FDI is almost inevitably a theory of MNCs. as well, and thus inseparable from the theory of the firm. Thirdly, the nature of FDI makes it a multidimensional subject within the sphere of economics as well as an interdisciplinary one. It involves the theory of the firm, distribution theory, capital theory, trade theory and international finance as well as the discipline of sociology and politics. It is therefore not possible to identify any single theory of FDI due to many explanations of FDI. Also not easy to classify these explanations into distinct and neat groups, due to substantial overlapping between some of the explanations. They grouped the theories into three categories. 1).Traditional theories 2).Modern theories and 3).Radical theories Traditional theories are based on neo-classical economic and explain FDI in terms of location-specific advantages. Morden theories emphasise the fact that product and factor markets are imperfect both domestically and internationally and that considerable transactional costs are involved in market solutions. Also they acknowledge that managerial and organisational functions play an important role in undertaking FDI. The radical theories, these take a more critical view of Multinational National Corporation (MNCs). Let 1st examine the ownership, Location and Internalisation advantages, sometimes referred as paradigm of OLI. To explain the activity of MNCs there is three different types of advantages which is important. 1).Ownership-specific advantages (OSA) These refer to certain types of knowledge and privileges which a firm possesses and are not available to its competitor. These arise due to the imperfections in commodity and factor market. Imperfections in commodity markets include product differentiation, collusion, and special marketing skills, and in factor markets appear in the form of special managerial skills, differences in access to capital market, and technology protected by patents. Imperfect market may also arise from the existence of internal or external economies of scale or from government policies regarding taxes, interest rates and exchange rates. The market imperfection gives rise to certain ownership-specific advantages, grouped under the following headings: Technical advantages-include holding production secrets such as patents, or unavailable technology or management-organisational techniques. Industrial organisation-relates to the advantages arising from operating in an oligopolistic market such as those associated with joint RD and economies of scale. Financial and monetary advantages-includes preferential access to capital markets so as to obtain cheaper capital. Access to raw materials-if a firm gains privileged access to raw materials or minerals then this becomes an ownership-specific advantage 2).Location-specific advantages (LSA)-This refer to certain advantages which the firm has because it locates its production activities in a particular area: a) .Access to raw materials or minerals this normally represents an LSA. This advantage, however, applies to all the firms established in the locality and is not sufficient to explain FDI in itself pg 261 b). Imperfections in international labour markets-these create real wage-cost differentials which provide an incentive for the MNC to shift production to locations where labour costs are low. Example electronics component firms using South East Asian locations for assembly production. c). Trade barriers-These provide an incentive for MNCs to set up production in Europe to avoid CET. Similarly, high Canadian tariff barriers have been used in the past to attract US direct investment. c). Government policies-such as taxation and interest rate policies can influence the location of FDI. Internalisation-specific advantages (ISA) occur when international market imperfections make market solution too costly. This means the market is too costly or inefficient to undertake certain types of transactions, so whenever transactions can be organised and carried out more cheaply within the firm than thorough the market they will be internalised and undertaken by the firm itself. The benefits of internalisation are as follows:- a). the advantages of vertical integration cover such things as exploitation of market power through price discrimination and avoidance of government intervention by devices such as transfer pricing. b). the importance of intermediate products for research-intensive activity: the firm appropriates the returns on its investment in the production of new technology by internalising technology. c). the internalisation is not entirely costless. It creates communication, co-ordination and control problems. There is also the cost of acquiring local knowledge. FDI theories 1). Traditional theory Capital arbitrage theory The theory states that. Direct investment flows from countries where profitability is low to countries where profitability is high. It means therefore that capital is mobile both nationally and internationally. But sometimes implication is that countries with abundant capital should export and countries with less capital should import. If there was a link between the long-term interest rate and return on capital, portfolio investment and FDI should be moving in the same direction. International trade theory-the country will specialise in production of, and export those commodities which make intensive use of the countrys relatively abundant factor. 2). Modern theory Product-cycle theory New products appear first in the most advanced economy in respond to demand conditions. The maturing product stage is described by standardisation of the product, increased economies of scale, high demand and low price The standardised product stage is reached when the commodity is sold entirely on price basis. The internalisation theories of FDI The theory explain that why the cross-border transactions of intermediate products are organised by hierarchies rather than determined by market forces. The theory of appropriability. The theory explains why there is a strong presence of high-technology industries among MNCs 3).The electric theory of FDI The theory tries to offer a general framework for determining the extent and pattern of both foreign-owned production undertaken by a countrys own enterprises, and that of domestic production owned or controlled by foreign firm. Dunning and Lundan(2008) Robock and Simmonds (1989:48) International Business and Multinational Enterprises 4th Ed Assert that, the electric theory of international production enlarges the theoretical framework by including both home-country and host-country characteristics as international explanatory factors. It argues that the extent, form, and patterns of international production are determined by the configuration of three sets of advantages as perceived by the enterprises. First Ownership (O) advantage 2nd Location (L) and 3rd Internalization (I) advantage in order for the firm to transfer its ownership advantages across national boundary Diamond Porter Theory Daniels, Radebaugh and Sullivan (2009:287) 12th Edition. International Business: Environment and Operations: Pearson International Edition This is the theory which shows four conditions which is important for competitive superiority: demand conditions; factor conditions; related and supporting conditions and the firm strategy, structure and rivalry. Demand conditions whereby the company start up production at near the observed market for example an Italian ceramic tile industry after World War II: At that time there were post-war housing boom and consumers wanted cool floors because the climate was hot. Another factor is factor conditions which recall natural advantage within absolute advantage theory and the factor-proportions theory Conclusion Theories of Foreign Direct Investment (FDI) Theories of Foreign Direct Investment (FDI) This report has discussed different theoretical framework of FDI that takes place. These theories briefly explain why firms go to trouble when establishing or acquiring abroad. Theories that use on this report are Hymers contributions, product life-cycle theory, caves theory, internalisation theory, the eclectic paradigm, strategic motivations of foreign direct investment and investment path development (IDP) theory. This report also evaluates Honda automotive as an example on how they survive and compete in the competitive international markets nowadays with using FDI models, statistics and theories. Based on these analyses, I feel that FDI takes an important role to both foreign and host countries and also impact firm behaviour or effects on host economies. Introduction This report will discuss Foreign Direct Investment theories and evaluate the FDI of a leading player industry that chosen, Toyota, Japan. Foreign direct investment (FDI) is the name given to process where a firm from a country provides capital to an existing or newly-created firm in another country (Jones, 2006 #1). For example, a foreign firm may decide to set-up production in the UK and by so doing will engaging in the process known as FDI. Firms locating production in more than one country are often referred to as multinational enterprises (MNEs). Dunning (1981) notes there are two main problems with viewing FDI. First, FDI is more than just the transfer of capital, since just as importantly it involves the transfer of technology, management and organizational skills. Second, the resources are transferred within the firm rather than between two independent parties in the market place, as is the case with capital (Jones, 2006 #1). These factors give FDI own a unique key theories an d often cited as Hymer (1960) international operations of national firms; Vernons (1966) product life-cycle theory; Caves (1971) horizontal and vertical theories; Buckley and Casson (1976) Internalization theory; Dunning (1977) eclectic theory; Graham (1978) strategic behavior of firms and John Dunning (1981) investment development path (IDP) theory. This report will begin by examining the Hymer (1960) theory. (Keywords: Foreign Direct Investment, FDI, theory, Japan FDI, Honda) Literature Review 1.1 Hymer (1960) international operations of national firms Hymers (1960), who saw flaws in the prevailing view that direct investments and portfolio were synonymous with one another. Hymer noted that direct investment was mainly performed by firms in manufacturing, whereas there was a predominance of financial organisations involved in portfolio investment (Jones, 2006 #1). Hymer was also explained why direct investments across various countries (Kogut, 1998 #2). Hymer (1960) expressed his dissatisfaction with the theory of indirect (or portfolio) capital transfers to explain the foreign value-added activities of firms (Dunning, 2008 #3). In particular, he identified three reasons for his discontent. The first was that once uncertainty and risk, the cost of acquiring information and volatile exchange rates and making transactions were incorporated into classical portfolio theory, many predictions, for example, with respect to the cross-border movements of money capital in response to interest rate changes, became invalidated. This was becaus e such market imperfections modified the behavioural parameters affecting performance of firms and the conduct and, in particular, strategy in servicing foreign markets (Dunning, 2008 #3). Second, Hymer stated that FDI involved the transfer of a package of resource (i.e technology, entrepreneurship, management skills, and so on), and not just finance capital which portfolio theories such as Iversen (1935) had sought to explain. The third and perhaps most fundamental characteristic of FDI was that it involved no change in the ownership of resources or rights transferred, whereas indirect investment, which was transacted through the market, did necessitate such a change. In consequences, the organisational modality of both the transaction of the resources, for example, intermediate products, and the value-added activities linked by these transactions was different. Moreover, Hymers theory of FDI draws its influence from Bains (1956) barriers to entry model of industrial economics (Tee ce, 1985). Hymer begins by noting that there are barriers to entry for a firm wanting to set-up production abroad. These are in the form of uncertainty, risk, and host-country nationalism (Kogut, 1998 #2). Uncertainty gives rise to costs in overcoming informational disadvantages associated with unfamiliarity with local customs. Each country has its own languages, legal system, economy and government, which place firms from outside of the country at a disadvantage compared to firms that are naturally resident to the country. The second barrier is nationalistic discrimination by host countries, which may occur by the government with a protectionist agenda, or by consumers of the host country who prefer to purchase goods from own national firms for reasons of patriotic or loyalty tendencies. The final barrier manifests itself as an exchange rate risk (Kogut, 1998 #2). As the firm has to pay a dividend to its shareholders in the home country it has to repatriate the profits back to its own currency. Given these barriers to international productions, why do firms engage in foreign direct investment? According to Hymer there are two reasons, whether of which could apply, and both of which are expected to increase its profits (Kogut, 1998 #2). First, the firm removes competition from within the industry, by taking-over or by merging with firms in other countries. Second, the firm has advantages over other firms operating in a foreign country. Examples of the latter are the ability of the firm to acquire factors of production at a lower cost, the use of better distributional facilities, the ownership of knowledge not known to its rivals or a differentiated product that is now known in the other country. Both reasons stress the importance of market imperfections (Dunning and Rugman, 1985), and underlying these the investor has direct control of the investment. Overall, these reasons are not sufficient for a firm to engage in direct foreign investment, as what is necessary is that it must enter the foreign market in order to fully appropriate the profits, for example, a firm could license its product to a firm in the foreign country, so that it need not directly invest in the market. However, there are problems with licensing the product. These include the failure to reach an agreement with the licensing firm over the levels of output or prices, or the costs involved in the monitoring an agreement made between the firms. 1.2 Product Life-Cycle Theory Vernon (1966), argued that the decision to locate production is not made by standard factor-cost or labour-cost analysis, but by a more complicated process (Kogut, 1998 #2, p.29). The product cycle model was introduced in the 1960s to explain market-seeking production by firms of a particular ownership or nationality (Dunning, 2008 #3). On the other hand, the product cycle was the first dynamic interpretation of the determinants of, and relationship between, international trade and foreign production (Dunning, 1996 #5). It also introduced some novel hypotheses regarding demand stimuli, technology leads and lags, and information and communication costs, which have subsequently proved useful tools in the study of foreign production and exchange (Dunning, 1996 #5). According to Vernon, a product has a life cycle that has three main stages. These stages are important as they have implications for the international location of a product as follows. Stage One: Product development process. In other words, the nature of the product that the firm is making is not standardised (Kogut, 1998 #2). Stage Two: Maturing product. This means that the need for the product to be situated near to its market declines, which allows for economies of scale. These impact on the locational decision of the firm, especially as the demand for the product is likely to grow in other countries, and the firm will have to decide whether it is worth setting up production abroad. Furthermore, this could even mean that the home country experiences exports back to it from the foreign plant. Stage Three: Standardised product. This is an extension to the maturing product stage, where the standardisation of the product has reached its zenith, and a final framework of the product has been found (Kogut, 1998 #2). 1.3 Caves Theory Caves (1971), expanded upon Hymers theory of direct investment, and placed it firmly in the context of industrial organisation theory (Jones, 2006 #1). The importance of Caves work is that this theory will linked Hymers theory of international production to the then current theories of industrial organisation on horizontal and vertical integration. Caves identify between firms that engage in horizontal FDI and those that undertake vertical FDI (Dunning, 2008 #3). Horizontal FDI takes place when a firm enters into its own product market within a foreign country, whereas vertical FDI happens when a firm enters into the product market at a different stage of production (Jones, 2006 #1). 1.4 Internalisation Theory Coase (1937), examines the role that transaction costs play in the formation of organisations known as internalisation theory (Jones, 2006 #1). In brief, Coase was concerned with why firms exist and why not all transactions in a n economy occur in the market. Coase also answered this in terms of the transactions costs involved in using the market, where this is the cost of searching and determining the market price, or, once the price is found, the cost of negotiation, signing and enforcement of contracts between the parties involved in the transaction. The process of internalisation is developed to explain international production and FDI, and one of the leading proponents is Buckley and Casson (1976). They present the MNE as essentially an extension of the multi-plant firm (Dunning, 2008 #3). Bucley and Casson note that the operations of firm, especially large firms, take the form not only of producing services and goods, but activities such as marketing, training, development and research, management techniques and involvement with financial markets. These activities are interdependent and are connected by intermediate products, taking the form of either knowledge or material products, and expertise. A key intermediate product in the internalisation theory of FDI is knowledge. One reason is that knowledge takes a considerable period of time to generate, for example through development and research, but is highly risky, so that futures markets do not exist. Sellers of markets may be unwilling to disclose information, which has uncertain value to the buyer, causing market fail. Further, sellers and buyers of knowledge can often hold a degree of market power, which leads to a bilateral concentration of power (Williamson, 1979), and uncertain outcomes (Dunning, 2008 #3). These problems indicate the severe difficulties in licensing and contracting where information is crucial. In regards to internationalisation, the public good property of knowledge means it is easily transmitted within the firm, regardless of whether it is inside or across national boundaries. This creates internal markets across national boundaries, and as Buckley and Casson state, as firms search for and exploit knowledge to their maximum potential they do so in numerous locations, with this taking place on an international scale, leading to a network of plants on a world-wide basis (Jones, 2006 #1, p.45). The internalisation theories of FDI played an important role in advancing and developing the theory of FDI in the 1970s and have remained popular since that time (Dunning, 2008 #3). 1.5 The Eclectic Paradigm (Please refer to table 2.1 and 2.2 in reading this section) Reflecting upon the history of the theory of FDI, Dunning (1977) noted that it was very much couched in terms of either the structural market failure hypothesis of Hymer and Caves or the internalisation approach of Buckley and Casson (Dunning, 1996 #5). Dunning provided an eclectic response to these by bringing the competing theories together to form a single theory, or paradigm as it is more often referred. The basic premise of Dunnings paradigm is that it links together Hymers ownership advantages with the internalisation school, and at the same time adds a locational dimension to the theory, which at the time had not been fully explored (Jones, 2006 #1). Further, Dunning does manage to introduce some new considerations, such as the impact that different country and industry characteristics have on each of the ownership, locational and internalisation advantages of FD (Jones, 2006 #1). The eclectic paradigm of FDI states that a firm will directly invest in a foreign country only if it fulfils three conditions. First, the firm must possess an ownership-specific asset, which gives it an advantage over other firms and which are exclusive to the firm. Second, it must internalise these assets within the firm rather than through contracting or licensing. Third, there must be an advantage in setting-up production in a particular foreign country rather than relying on exports (Blomstrom, 2000 #8). Different types of ownership (O), locational (L) and internalisation (I) factors are given in Table 1 (collectively known as OLI) (Jones, 2006 #1). Internalisation advantages are the ways that a firm maximises the gains from their ownership advantages to avoid or overcome market imperfections (Dunning, 1996 #5). Internalisation-specific advantages results in the process of production becoming internal to the firm. Reasons for internalisation include the avoidance of transaction costs, the protection of the good, market and finance, avoidance of tariffs and the ability to capture economies of scale from production (Dunning, 2008 #3). Moreover, not all of the OLI conditions for FDI will be evenly spread across countries, and therefore each condition will be determined by the factors that are specific to individual countries (Dunning, 1996 #5). Links between the OLI advantages and the country-specific characteristics are summarised in Table 2. For example, the ownership-specific advantage of firm size is likely to be influenced by market size in the firms home country (Dunning, 1996 #5). This is because the larger the market is, the more likely will a firm be able to gain ownership-specific advantages in the form of economies of scale. In terms of location-specific factors, labour costs will vary across developed and developing countries, while transport costs are determined by the distance between the host and home countries. Finally, country-specific factors are likely to affect the degree to which firms internalise their advantages. 1.6 Strategic Motivations of Foreign Direct Investment Despite the advances made by the eclectic approach to FDI, the theory has been criticised for ignoring another aspect of FDI theory. Knickerbocker (1973), and then advanced by Graham (1978, 1998). The distinguished feature of the strategic approach to FDI is that is believes that an initial inflow of FDI into a country will produce a reaction form the local producers in that country, so that FDI is a dynamic process. The process from the domestic producers can either be aggressive or defensive in nature. An aggressive response would be a price war or entry into the foreign firms home market while a defensive response would be an acquisition or merger of other domestic producers to reinforce market power (Dunning, 1996 #5). 1.7 Investment Development Path Theory John Dunnings investment development path (IDP) theory (1981) and its latest version (Dunning an Narula 1994) are implicitly built on the notion that the global economy is necessarily hierarchical in terms of the various stages of economic development in which its diverse constituent nations are situated. The IDP essentially traces out the net cross-border flows of industrial knowledge, the flows that are internalised in foreign direct investment (FDI) and that restructure and upgrade the global economy, although there is also the non-equity type of knowledge transfer such as licensing, turn-key operations, and the like. In this way, the IDP can thus be view as a cross-border learning curve exhibited by a nation that successfully move up the stages of development by acquiring industrial knowledge from its more advanced neighbours. A move from the U-shaped (i.e negative NOI) portion to the wiggle section of the IDP indicates an equilibration in knowledge dissemination (Dunning, 1996 # 5, p.143) and that is, a narrowing of the industrial technology gap between the advanced and the catching-up countries. Thus, IDP curve conceptualised by Dunning is an idealised pattern based on free-market exchanged of knowledge among countries (Dunning, 1996 #5). Japan Automotive Industry 2.1 Components-intensive assembly-based manufacturing and FDI (first, trade-conflict-skirting, but later rationalising type) Automobiles and auto-parts had long been targeted by the Japanese government as one of the most promising industries in which both higher technological progress and productivity were possible and whose products were highly income elastic. In addition to automobiles, another components-intensive, assembly-based industry that successfully emerged in Japan in the 1970s was consumer electronics (Dunning, 1996 #5). Both automobiles and consumer electronics came to capitalise very adroitly on Japans dual industrial structure in which numerous small and medium-sized enterprise coexisted alongside a limited number of large-scale firms; the former specialised at the relatively labour-intensive end, while the latter operated at the relatively capital-intensive, scale-based end of vertically integrated manufacturing (Dunning, 2008 #3). Furthermore, it was also in Japans auto industry (at Toyota Motor Co., to be exact) that a new manufacturing paradigm, lean or flexible production, originated as a superior alternative to Fordist mass production (Womack, Jones and Roos, 1990). This technological progress came to be reflected in rising technology exports in the transport equipment (mostly, automobile) industry. But the very success of building up the efficient, large-scale (hence exploitative of scale/scope economies) hierarchies of assembly operations in highly differentiated automobiles and electronics goods, along with increased RD and technological accumulation (which is reflected in increasing technology exports), resulted in Japans export drive and expanding trade surplus. These situations in turn quickly led to trade issues and the sharp appreciation of the yen (Dunning, 2008 #3). To circumvent protectionism, Japanese producers of automobiles and electronics goods began to replace their exports with local assembly operations in the Western markets, mainly in North America and Europe. Meanwhile, they also started to produce fairly standardised (ie. Relatively low value added) parts and components, or those that can be cost-effectively produced, locally, both in low-wage developing countries, especially in Asia, and in high-wage Western countries- in the latter, with the installation of labour-cost-reducing and labour-quality-augmenting automation equipment mostly shipped from Japan. Therefore, a network of Japanese overseas ventures began to straddle the advanced host countries and the developing host countries at the same time (Dunning, 2008 #3). Recently, these assembly-based FDIs are going beyond the trade-conflict-skirting phase to reach a new phase of rationalised cross-border production and marketing. More and more components are produced at supplied home to the overseas manufacturing outposts. Also, low-end products (models) are assigned to production and marketing in the developing host countries, especially in Asia; some are imported back into Japan. Thus, we can discern a more refined or more sharply delineated and specialised form of trade within an industry (i.e intra industry) or more appropriately within a firm (i.e intra- firm trade) and within a production process (i.e inter-process trade), a new form of trade made possible by rationalisation-seeking type of FDI (Dunning, 1996 #5). 2.2 Toyota (Please refer to appendix 1 2 in reading this section) The Japanese market is the most consolidated of all triad markets. Toyota, is a transnational Japanese international car manufacturer where headquartered in Aichi, Japan (Dunning, 2008 #3). According to appendix 1, in 2011, Toyota was the fifth biggest transnational companies with foreign sale as 60.8 percent of total. Also, it has 38% of its 326,000 workers abroad (Economist, 2012 #7). In 2009, Toyota alone has 36.88 percent of the passenger car market, 18.29 percent of the truck market and 79.72 percent of the bus market (M.Rugman, 2012 #6). Excluding Japan, Toyota is the market leader in two of the six largest countries in Asia Pacific which are Malaysia and Thailand (M.Rugman, 2012 #6). Furthermore, in 2009, two regional markets accounted for 78 percent of Toyotas revenue Asia (with Japan at 48.3 percent of revenues) and North America (at 29.70 percent of revenues); Europe was only at 14.1 percent of revenues and rest of the world 7.9 percent, and hence, it is a bi-region-focused company. According to appendix 2, In term of units sold, the geographic distribution is similar where Asia and Oceania account for 14 percent, North America 32 percent and Europe 14 percent. Therefore, in terms of revenue and units sold, Toyota is a bi-regional company (Dunning, 1996 #5) . Over 10 years, Toyotas intra-regional percentage of sales has decreased from 57.1 percent to 46.2 percent. One major reason for this is the Japanese market itself, where sales decreased for 48.4 percent of total revenues in 1993 to 38.3 percent in 2002. As comparison, North American, European, and non-triad sales have steadily increased in importance. Toyota manufactures locally over two thirds of the car sells in United States. Local responsiveness is important for Toyota. Toyota introduced its luxury models to accommodate the wealthier and aging North American baby boomers in the 1990s. Today, the company is introducing cars to target the young American customer, the demographic echo of the baby boomers. Since 60 percent of US car buyers remain loyal to the brand of first car, it is thus imperative to service this young market (M.Rugman, 2012 #6). Furthermore, american consumers, have been responsive to the companys reputation for lower price and quality at which Toyotas cars are sold (M.Rugman, 2012 #6). Also, the resale value is also higher for Toyota cars. One major advantage for Toyota is that is has some of the best manufacturing facilities in the world, and it combined this with excellent relationships with its suppliers. Until recently, Toyota was one of the most efficient companies at outsourcing production to suppliers with whom it enjoys amicable long-term, sometimes keiretsu-style, relationship (Dunning, 2008 #3). If the auto industry is to become more like the electronics industry, vehicle brand owner (VBOs), such as GM, and VW, will be the equivalent of original equipment manufacturers (OEMs) in the electronics industry, such as Nokia, and will concentrate on designing, engineering, and marketing vehicles to be sold under their brand while others take care of manufacturing (Dunning, 1996 #5). Toyota is probably fu rther along this outsourcing route than other triad auto makers. Overall, although Toyota has much intra-regional trade and FDI, this does not mean that trade or FDI between them has declined (M.Rugman, 2012 #6). As discussed, all of them have invested large amounts of money in each other. For example, in 2008, the EU country has $1,622.911 billion of FDI in the United States and $86.915 billion in Japan. The United States imports $377 billion from the EU and $143.4 billion from Japan. So they are closely linked in terms of both trade and FDI (M.Rugman, 2012 #6). 3. Conclusions Overall, this report has reviewed the theoretical literature on foreign direct investment and Honda automotive in the FDI international markets. Since Hymer, there have been attempts to address a number of issues, such as why FDI occurs and where it locates. This report has also take on board developments in Dunnings eclectic paradigm of FDI, which not only encompasses ownership and internalisation advantages of multinational enterprise, but the role that location plays in a firms decision to invest abroad. Since the time of the eclectic paradigm, other theories have emerged that have stressed the importance of the role of strategy in FDI in the face of globalisation and a corresponding growth in competition between firms. In this, the role of the traditional barriers to entry across countries, such as the differences in the legal, economic environments and linguistic, have become less important, and FDI is now be viewed as competition between a few firms on an international stage (D unning, 1996 #5). Dunnings IDP paradigm provides a thought-provoking framework to examine the Japanese industry experience, because the case of Japan seems so deviant from the norm set forth in the macro-IDP pattern. The Asian NIEs and the new NIEs (ASEAN-4) and now new new NIEs (China, Vietnam and India) have moulded their developmental strategies along the line of MNE- facilitated development in order to swing up. Indeed, Japan automotive seems to have been a role model for other East and South East Asian countries to match in their drive to economic modernisation. In addition, to the high level of international business conducted across the triad, companies in the triad are constantly looking for new ideas from other regions that will make them more competitive. In the United States, for example, the head of the Federal Reserve System has expressed the belief that US antitrust practices are out of date and that competitors should be allowed to acquire and merge with each other in order to protect themselves from world competition (Dunning, 2008 #3). This idea has long been popular in Japan where Keiretsus, or business groups, which consist of a host of companies that are linked together through ownership and/or joint ventures, dominate the local environment and are able to use their combined connections and wealth to dominate world markets. (2000 words) Table 1 The Three Conditions of the Eclectic Theory Ownership-specific advantages (internal to enterprises of one nationality) Size of firm Technology and trade marks Management and organisational systems Access to spare capacity Economies of joint supply Greater access to markets and knowledge International opportunities such as diversifying risk Location-specific advantage (determining the location of production) Distribution of inputs and markets Cost of labour, transport and materials costs between countries Government intervention and policies Commercial and legal infrastructure Language, culture and customs (ie psychic distance) Internalisation-specific advantages (overcoming market imperfections) Reduction in search, negotiation and monitoring costs Avoidance of property right enforcement costs Engage in price discrimination Protection of product Avoidance of tariffs Source: Dunning (1981) Table 2 Characteristics of Countries and OLI-specific Advantages Owbnership-specific advantages Country characteristics Size of firm Large markets Liberal attitudes to mergers Technology and trade marks Government support of innovation Skilled workforce Management and organisational systems Supply of trained managers. Educational facilities Product differentiation High income countries Levels of advertising and marketing Location-specific advantages Country characteristics Costs of labour and materials Developed or developing country Transport costs between countries Distance between countries Government intervention and policies Attitudes of government to FDI Economies of scale Size of markets Psychic distance Similarities of countries languages and cultures. Internalisation-specific advantages Country characteristics Searching negotiating monitoring costs. Greater levels of education and larger markets make knowledge type ownership-specific advantages more likely to occur. Avoid costs of enforcing property rights. Protection of products. Source: Dunning (1981) Appendix 1 C:UsersuserDesktop20120714_woc582_5.png